PCAAE e-Newsletter – June 2020 Issue

June 2020


5 Fatal Flaws of Virtual Events – and How to Avoid Them

As a result of the coronavirus pandemic, by now, you have either cancelled or rescheduled your 2020 live event, are keeping a close watch on it as the date nears, or decided to launch a new virtual or hybrid event. Regardless of which of these options you’re pursuing, you will need to have the capabilities to deliver a virtual event in the future, and most likely forevermore.

Author: Don Neal

Source: PCMA Convene

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Market Virtual Education Programs Carefully and Caringly Right Now

Nothing is going as planned. You can’t market virtual education programs like you anticipated earlier this year. Members and customers’ lives, needs, and interests have changed. Their pain points have changed, and their budgets have changed.
Your budget has probably changed too. Yet, your association’s need for revenue is greater than ever.

Source: Top Class

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How Fast Can a Conference Switch to Virtual?

One of Congress Center Basel (CCB) major events, SAP NOW, managed to switch to virtual reality with the aid of CCB in record time. This past March, the two-day customer events for software manufacturers received around 3,500 registrations from partners and customers and had already planned an interesting programme with important speakers, which helped make the decision for the switch to virtual in just ten days.

Source: Boardroom

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What It Takes to Host a Face-to-Face Event During the Pandemic

What could in-person meetings during the time of COVID-19 – meaning there is no vaccine or effective treatment yet available – look like? Bradley Metrock has a clear picture, and it involves a list of protocols, including that all participants signing a waiver that releases the event organizer from liability should anyone get sick, an initial COVID-19 test and then daily temperature checks, the wearing of masks, enforced social distancing, and the use of an on-site medical room for any attendees who start coughing or exhibit other viral symptoms.

Author: Paul Bergeron

Source: PCMA Convene

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Live events could become more like TV shows

Hybrid events will lead to different formats gaining popularity after the pandemic, says Helen Mok at Jack Morton China.

Source: C&IT

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How Virtual Events Help Chapters Recover Sponsorship Revenue from Cancelled Events

It’s not an exaggeration to say that nearly everyone in the association community is freaked out by the financial impact of the coronavirus crisis. A recent Partnership Professionals Network (PPN) survey found that 82% of respondents are extremely or very concerned that COVID-19 will result in less sponsorship revenue for their organization because of canceled events.

Source: billhighway

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How to Deliver Marketing ROI to Your Virtual Event Sponsors & Exhibitors

One of the biggest concerns about replacing an in-person event with a virtual event is recapturing sponsor and exhibitor revenue. Somehow you must convince sponsors and exhibitors that they will see a return on their marketing investment.
You prove ROI by showing them how to achieve their marketing goals in your virtual venue—the same strategy you’d use with sponsors and exhibitors at in-person events.

Source: MemberSuite

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Sponsorship Opportunities for Digital Events

How can digital events create sponsorship opportunities like the 2nd AAT-AD/PD Focus Meeting 2020 did? Event planners explored the topic in a recent PCMA Catalyst forum post.

Author: Convene Editors

Source: PCMA Convene

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Videos for Download

PCAAE e-Forum on “Associations: Threats and Opportunities Amidst the Pandemic”

May 27 PCAAE Webinar (Associations-Threats and Opportunities)

PCAAE Infographic, “We are Stronger Together!”

Infographic 2020 PCAAE Presentation


PCAAE Business Mirror

DSRO–From defense to offense during times of disruption

4 ‘Ps’: Pathways to a turnaround

WFH for associations? The pros and cons

Innovation framework for associations





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