PCAAE e-Newsletter – February 2020 Issue





February 2020

The CEO as Personality-in-Chief


As the face of an organization, how a CEO presents to members, staff, and the public matters. Many association chief staff executives say they are most effective when they bring their full selves to the role, using open communication and connections to establish personal, authentic, and transparent relationships with the people they serve.

Stay Social

Washington also lets his personality emerge in public-facing interactions with ONA members and the broader journalism community.

Creative Outlet

While maintaining a social presence comes naturally to some, National Fluid Power Association (NFPA) CEO Eric Lanke, CAE, a self-described introvert, has worked hard to develop that skill.

Source: ASAE.

Full story:
Read the full article in Associations Now here.


Don’t Let Poor Personalization Harm Your Email Marketing Strategy


Image by: ERNIE SMITH / FEB 3, 2020 (drogatnev/iStock/Getty Images Plus).

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy.

You may feel like the world has moved on to newer ways of distributing content online—but the truth is that email is holding its own, especially in the workplace.

Source: ASAE

Full story:
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4 Tips for Maximizing Association Membership


Similar to how nonprofit organizations implement donor retention strategies, associations work to keep members renewing each year.

They’re not only “members” in the sense that they get discounts or a subscription ― it’s about belonging. Your members are everyone involved with your organization, all parts of a greater whole.

Creating a dedicated association website.

Just like a nonprofit’s webpage, there are certain essentials that your association website requires to meet basic needs. Similar to how donors seek an online donation form, think about the end targets of users on your website.

Providing a space for online community building.

As your association gets larger, active online member engagement ensures that your membership stays unified.

Personalizing communication for each member.

If you want to offer an unparalleled member experience, consider ways to personalize each member’s journey based on their preferences.

Hosting events that members want.

Although providing an enhanced online experience is key to maximizing association membership, they can’t replace holding in-person events.

Source: Non-Profit Hub

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Invest in Your Speakers to Grow Your Value Proposition

The bread and butter of conferences is concurrent education sessions. Keynote speakers and main-room experiences are pivotal for bringing the community together and sharing key messaging…

Embrace 21st Century Learning Principles

Investing in speaker training for your subject matter experts, staffs and association members on 21st-century learning principles is no longer a nice-to-have.

Proof is in the Pudding

Over the past year, National Rural Electric Cooperative Association (NRECA) has invested in speaker training and coaching for many of their staff, subject matter experts (SME’s) who deliver presentations at their regional and annual conferences.

Speaker Continuous Improvement Plan

As you kick-off 2020, here are several strategies to implement a continuous speaker improvement plan that will elevate your conference education and develop your SME’s into great facilitators of learning.

Source: Velvet Chainsaw Consulting

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4 Tips to Help out and Stand out as an All-star Volunteer

Looks like you’ve forgotten something. If you’re like most job seekers, you’re neglecting a key step to land a new job. According to a 2016 survey of recruiters conducted by Deloitte, only 30% of job seekers mention volunteer experience on their résumés, despite the 82% of surveyed recruiters preference to applicants involved in volunteerism.

Source: Association Success.org

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PCAAE attends, speaks at PASIA sustainability conference

On the invitation of its member, the Procurement and Supply Institute of Asia (PASIA), the PCAAE, represented by its Board of Trustees and management…



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SEC Commissioner inducts new PCAAE Board of Trustees

During the simple induction rites officiated by the Hon. Kelvin Lester Lee, Commissioner of the Securities and Exchange Commission (SEC)…



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PCAAE holds strategy meeting, gears up for 2020

The new PCAAE Board of Trustees met on January 22, 2020 at the offices of PASIA (Procurement and Supply Institute of Asia) in Chino Roces, Makati City.



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PCAAE holds strategy meeting, gears up for 2020

More than 6 years into its existence, PCAAE have decided to have a new brand identity to bring the organization to phase two of its “change catalyst” advocacy…



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Many studies have shown that effective governance results in a vibrant and successful association. But what are the characteristics of effective governance?



March 16, 2020
The Purpose-driven Association (Association Management Leadership Series)

April 6, 2020
Principles & Practices of Association Governance

April 14, 2020
30th Board of Trustees Meeting


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