The Philippine Council of Associations and Association Executives (PCAAE) presents
Race to Innovation
With peers in the “Association of Associations”.
Best practices on Association Governance & Management from local and international practitioners.
Association suppliers in a B2B setting.
For the Certified Professional Association Executive program.
Atty. Renato B. Padilla, GM, PICC · Teresita De Luna Landan, Officer-in-Charge, MICE, Tourism Promotions Board · John Peacock, GM, Associations Forum (Australia) · Pinky Yee, President, Philippine Marketing Association, and New Business Group Director, Goldilocks Inc. · Jess Rebustillos, President, Personnel Management Association of the Philippines · Anne Ducanes, President, Bank Marketing Association of the Philippines · Perry Lee, President, Management Association of the Philippines · Nick Fontanilla, President and CEO, The Asia-Pacific Centre for Research · Maria Tong, American Society of Association Executives (Washington, D.C., USA) · Emily Abrera, Chairperson, Cultural Center of the Philippines · Josiah Go, Chairman and Chief Marketing Strategist, Mansmith and Fielders, Inc. · Alet Budahhim, Chief Integration Officer, IPG Mediabrands Philippines · Jeffers Miruka, President, African Society of Association Executives · Gerry Constantino, European Chamber of Commerce in the Philippines · Sheila Pesayco, President & COO, Writers Edge
Atty. Renato B. PadillaGeneral Manager, Philippine International Convention Center
Mr. John H. Graham IV (Inspirational Video Message)President & CEO, American Society of Association Executives
Teresita De Luna LandanOfficer in Charge, Tourism Promotions Board
Mr. John PeacockGeneral Manager, Associations Forum Australia
Session 1 – A
Issues to be presented and discussed here includes who should be in the board, does board size matter, when is a ‘good’ board a ‘bad’ news, dealing with dissent in the boardroom, succession planning, the courage to lead and be led, agree to disagree, making the board more effective, others.
Mr. Armando BartolomeChairman, Association of Filipino Franchisers Inc.
Session 1 – B
At least five board members from as many associations here will present and discuss their respective organizations’ experience in recruiting best talent to the board, using technology to govern innovatively, raising funds as a function of the board, developing a marketing strategy that works and working in unison with the management staff.
Mr. Bienvenido PolicarpioPresident, Dale Carnegie Training, Philippines
Mr. Jess RebustillosPresident, People Management Association of the Philippines PMAP (on Human Capital)
Ed Mapa Jr.Founder, Institute of Mobile Marketing Association of the Philippnes IMMAP (on Technology)
Ms. Anne DucanesPresident, Bank Marketing Association of the Philippines BMAP (on Finance)
Charlie P. VillasenorChairman, Management Association of the Philippines MAP (on Oversight Function)
Mr. Sam Christopher LimDirector, Philippine Franchise Association (on Promoting Members Benefits & Engagement)
Business models have been used by associations on a long-term basis. ‘Why fix it if it ain’t broke’ is the usual thinking. Nowadays, however, business models are short-term and are always evolving due to the changes in demographics, social behavior, regulatory policies and yes, technology. This session will present business model tools in today’s constantly-changing environment.
Mr. Nick FontanillaTrustee, Institute for Solidarity in Asia
To be covered in this session will be presentations on Big Data, cloud computing, mobility for more production, efficiency and cost effectiveness in an ever connected world.
Joel JosolEntrepreneur Solutions Architect, Hewlett Packard Philippines (on Big Data)
Robin UyEntrepreneur Solutions Architect, Hewlett Packard Philippines (on Cloud Computing)
Membership is the ‘lifeblood’ of associations. Members gravitate to and stay in associations that mean and matter to them but how to manage this ‘process’ is one of the grapping issues that associations face on a day-to-day basis. This session will also present the membership process through a cycle that is ever-evolving and beneficial for membership organizations to analyze and work on as well as provide latest trends in recruiting, retaining ang engaging members available out there for associations to consider.
Ms. Maria TongAmerican Society of Association Executives
Two of the most powerful tools in business are branding and marketing. Both reinforces each other but are distinctively different from one another. They are considered the ‘pull and push’ tandem in your organization’s wish and will to succeed. This session will share how an effective brand and branding strategy will work for your organization’s reputation and longevity as well as present marketing approaches in today’s competitive world and how your organization can gain more market access and durability.
Ms. Emily AbreraChairperson, Cultural Center of the Philippines
Associations provide something of value to their members but these products and services also have shelf lives of their own. What of these are to be retained, remodeled or discarded are recurring issues in membership organizations. This session will provide what new and innovative products and services are available elsewhere for associations to explore and develop as well as showcase new trends in event planning and management that provide meaningful results and lasting memories.
Jos OrtegaChairman and CEO, Havas Media Ortega
Mr. Marvin FaustoPresident, IFE Management Advisers, Inc., COL Financial’s Fund Expert
It is estimated that by 2030, the Milennials will outnumber the Boomers. This session will present how associations need to adapt to this impending demographic and societal shift from the perspective of the Milennials.
Mr. Albet BudahhimChief Integration Officer, IPG Mediabrands Philippines
Mr. Octavio B. Peralta
President & CEO, Philippine Council of Associations and Association Executives
Mr. Gerry ConstantinoDirector, Projects and Sector Advocacy Events European Chamber of Commerce of the Philippines (ECCP)
Ms. Jing LagandaonPresident, Philippine Association of Convention / Exhibition Organizers and Suppliers, Inc. (PACEOS)
Mr. John PeacockGeneral Manager, Associations Forum Pty Ltd.
Ms. Shiela PesaycoPresident & Chief Operating Officer, Writers Edge, Inc.
Mr. Fernando “Dingdong” AvanzadoCorporate Secretary, Organisasyon ng Pilipinong Mang-aawit