Governance
Board of Trustees
-
Charlie Villaseñor
Chair, PCAAE
Chairman, Procurement & Supply Institute of AsiaGwen Albarracin
Vice Chair, PCAAE
Past President, Asia Marketing FederationCorazon D. Conde
Board of Trustee, PCAAE
Group Head, ADFIAP ConsultingButch Cabalu
Board Trustee, PCAAE
Philippine Representative, Helms BriscoeLinda P. Gonzalez
Board Trustee, PCAAE
National President, National Federation of Women’s Clubs of the PhilippinesYayu Javier
Board Trustee, PCAAE
President and Chief Operating Officer, Avanza, Inc.Cecilia M. Ibarra
Board Trustee, PCAAE
Head, Training and Advocacy, ADFIAP ConsultingRizchelle S. Manaog
Board Trustee, PCAAE
Program Director, CFA Society PhilippinesArlene S. Orencia
Board Trustee, PCAAE
Head, Projects & Programmes, ADFIAP ConsultingJesse Francis N. Rebustillo
Board Trustee, PCAAE
President, Philippine Association of Professional SpeakersAtty. Alberto B. Reyno
Board Trustee, PCAAE
Managing Principal, ADFIAP Consulting
Evelyn B. Salire
Board Trustee, PCAAE
Secretary General, Philippine Retailers AssociationRitzi V. Ronquillo
Board Trustee, PCAAE
Adviser, International Association of Business Communicators PhilippinesArlene Eleanor E. Liberal
Board Trustee, PCAAE
Trustee & Chair, Administration Committee
iHome Greater Metro ManilaFlorentino S. Dulalia, Jr.
Board Trustee, PCAAE
Chairman Emeritus, FIABCI Philippines International
Incoming FIABCI World President
Management
Octavio B. Peralta
CEO & Founder, PCAAE
Secretary General, ADFIAPEnrique I. Florencio
Council Secretary, PCAAE
Group Head, Operations and Sustainability, ADFIAPMaria Sandra I. Lim
Officer-in-Charge, PCAAE Secretariat
Ma. Cristina T. Aquino
Treasurer, PCAAE
Head, Business Development, ADFIAP ConsultingLorina E. Cervantes
Finance Officer, PCAAE
Asst. Group Head, Finance & Administration, ADFIAP
Strategic Framework
Our Cause (why we exist)
PCAAE facilitates the work of association executives in managing their organizations and advances their profession through knowledge delivery, recognition and collaboration initiatives.
Our Value Proposition (what we do)
PCAAE links institutions, people and ideas to inspire leadership and achievement within and outside the association executives community.
Our Promise (how we serve our stakeholders)
PCAAE commits to uniquely provide exceptional experiences, essential tools, and a vibrant community that makes members and stakeholders more successful in their work.
Our ‘IMPACT’ Values
As a membership organization, we are guided by the following set of beliefs and values, from our day-to-day operations to strategic planning and to the way we relate with and treat our members, partners and the public-at-large.
Integrity
We conduct ourselves with utmost fairness, accountability and transparency in everything we do and to everyone we serve and work for. We adhere to the highest governance and ethical standards.
Meaning of Being
We value the diversity of purpose and uniqueness of our members. We will nurture and cultivate this diversity with unity and equality.
Professionalism
We constantly improve on our professional standards. Our members, the Board of Trustees as well as our officers and staff will continue to learn new things and hone up their skills for the benefit of our stakeholders.
Alliance Building
We strive to continuously enhance our relationship with like-minded individuals and organizations to provide more value to our members and stakeholders.
Constant Innovation
We believe that dynamism and innovation are tools to continuously improve on what we do and what we strive for.
Trust
We subscribe to the belief that strength of character, honesty and truth is fundamental in harnessing synergies and building communities.
Strategy Map
PCAAE’s strategic direction for the next five (5) years (2015 to 2019) is themed, “BEST”, as follows:
-
Building membership
Provide the association executive community in the country with leadership, inclusive opportunities, and value-added services and benefits responsive to the interests and needs of a diverse membership.
-
Enhancing the Association Executive profession
Advance the association executive profession by establishing standards, credentials and core competencies; improving the skills and prominence of association management practitioners; and recruiting and retaining talented and committed individuals into the profession.
-
Sustaining financial viability
Innovate and expand the pool of financial resources available to support the operation of the Association to undertake their mandated mission.
-
Tracking performance
Monitor PCAAE’s progress and performance and benchmark it with related organizations here and abroad.
/wp-content/uploads/2015/03/strategy.map_.gif” alt=”Strategy Map” class=”alignnone size-full wp-image-801″ />