PCAAE runs value and pricing webinar

PCAAE conducted a live webinar on “Where Is the Value? Creating Win-Win Value for Your Organization and Members” on June 19, 2024 which featured Dr. Michael Tatonetti, CAE, CPP,

Founder, US-based Pricing for Associations as speaker.

The session covered a four-quadrant framework on value levers to deliver the right value at the right price. Twenty participants attended the webinar which rated the event highly.

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