PCAAE conducted a webinar on “How to Write Value Propositions that Sell” on July 20, 2022, with 21 local and overseas participants.

The featured speaker was Dr. Michael Tatonetti, Founder of  Atlanta, USA-based Pricing for Associations and a certified pricing professional on a mission to advance associations in their pricing models for financial sustainability.

The webinar showed participants a 5-step process on how to write value propositions for their marketing collaterals and how to promote the value being offered for buy-in. This process can be applied to sponsorship, membership, certification, education, in-person events, virtual events or next big thing your team can think of.

For more information, please email Sandy Lim at sandy@pcaae.org