PCAAE conducts marketing webinar to attract and engage members

PCAAE conducted a webinar on “Proven Marketing Ideas to Attract and Engage Members” on April 6, 2022, with 31 local and overseas participants attending.

The featured speaker was Ms. Amy Thomasson, Vice President for Marketing and Communications for Cure SMA, a nonprofit organization that drives breakthroughs in treatment and care for Spinal Muscular Atrophy.

Amy’s presentation dealt with creative marketing strategies and campaigns with real life examples and case studies. She showed the participants how to develop member-centered messaging techniques; taught them how to harness the power of social media to successfully engage them with true online engagement; and demonstrated how creating interactive content can generate action in co-creating content, thus empowering their respective online communities.

For more information, please email Sandy Lim at sandy@pcaae.org

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