PCAAE conducted a webinar on “Creating a Value Proposition for your Association to Attract Members” on February 9, 2022, with 25 local and overseas participants attending.
The featured speaker was Ms. Amy Hager, co-Founder of Association Rockstars, a community creating stronger stakeholder connections and engagement for professionals in the association industry.
Amy provided her insights on what makes a strong value proposition, what questions to ask when creating or re-examining your value proposition, and how to communicate your value proposition. She emphasized the need to continually define/redefine one’s value proposition focusing on what members’ value; creating a two-way conversation, and being open and honest when engaging with members.
For more information on the event, please email Sandy Lim at firstname.lastname@example.org