PCAAE conducts webinar on value proposition creation

PCAAE conducted a webinar on “Creating a Value Proposition for your Association to Attract Members” on February 9, 2022, with 25 local and overseas participants attending.

The featured speaker was Ms. Amy Hager, co-Founder of Association Rockstars, a community creating stronger stakeholder connections and engagement for professionals in the association industry.

Amy provided her insights on what makes a strong value proposition, what questions to ask when creating or re-examining your value proposition, and how to communicate your value proposition. She emphasized the need to continually define/redefine one’s value proposition focusing on what members’ value; creating a two-way conversation, and being open and honest when engaging with members.


For more information on the event, please email Sandy Lim at sandy@pcaae.org

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