Philippine Retailers Association

In the know, in the ‘now’



The COVID-19 global pandemic may have applied the brakes on face-to-face learning programs, but this did not stop organizations such as the Philippine Retailers Association (PRA) from finding innovative ways to quench their thirst for knowledge.

Since its inception in 1976, the PRA has built a reputation for being the “pulse and voice of the Philippine retail industry” as the recognized national organization of retailers in the country. In addition to promoting fair trade practices and responsible business operations, PRA also creates programs that enable its members to upgrade and update their skills to become globally competitive.

In 2020, the association launched the “PRA Executive Session,” a series of two-hour C-level online sessions on the latest developments, insights, and new research on business impact in retail. Award-winning global management consulting companies and influential research and advisory firms in the world were invited to share global research reports, strategic insights, and growth strategies that will be invaluable for businesses as they move to the “next normal” of retailing.

“The PRA is continuously doing learning events to innovate the skills and competencies of the retail workforce in this pandemic period. While we’re still organizing it, we want to create a unique program on a macro-level context in local, regional, and global approaches, meaningful models, and accurate data to upskill their business model. We came up with Executive Session and identified leading research and consulting companies to collaborate with our online event. Thankfully, the support of our members and the industry is the ultimate testament to bringing the event more exciting, and that’s how we help the business grow,” the association said.

Featured speakers included Bain and Company, one of the “Big Three” management consultancies in the world; NielsenIQ, the industry leader in global measurement and data analytics and the most trusted source for retail and consumer intelligence; Kantar, the world’s leading data, insights, and consulting company; and Boston Consulting Group, the world’s second-largest consulting firm by revenue.

Held via Zoom, the sessions and live discussions attracted business owners, C-level retailers, and senior executives and managers who are part of PRA’s membership. The sessions were promoted via PRA’s digital channels such as email, website, and social media (Facebook, LinkedIn, Viber).

“The PRA Executive Session highlighted six pillar touchpoints by building a resilient and future-driven workforce that sets us apart and defines us as a brand: Leadership, Forward-looking growth, New business models, Customer experience, Market intelligence, and Operations management,” PRA said. “Reflecting on how we at PRA are helping the members and retail communities thrive in each of these areas with our global research and consulting management partners, we anticipate and work with changes with the trends, data, and tools that are critically examined what retailers and businesses need to strategize their business growth and transformation.”

For the success of this innovative and impactful campaign, the PRA was recognized in the Industry Service Category of the ANG SUSI Awards, the first and only search for the best associations and association executives in the Philippines which shines the spotlight on the association sector’s contributions to national sustainable development. The award was bestowed by the Philippine Council of Associations and Association Executives (PCAAE), the “association of associations” in the country.

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