PCAAE conducted a webinar on “Evolving Membership Models: Inspiration from the Field” on July 28, 2021 which was attended by 25 local and overseas participants. The featured speaker was Mary Byers, American association management expert and consultant, author and professional speaker. Mary has worked with over 300 associations on strategic planning, board orientation, and future-focused discussions.
Mary’s presentation centered on the tiered membership model which allows members to choose from a menu of service options on what benefits appeal to them and, accordingly, what they’re willing to pay in terms of membership dues for such chosen benefits.
Tiered membership provides members the power to choose their membership level and benefit options which is also about having customized experiences for members in different stages of their professional life. Depending on their career status and financial situation, members can opt to choose a low, mid, or high level of membership and, from the association’s end, retain members and gain revenues. It’s a win-win proposition.
This webinar is part of a series of monthly online learning sessions for association leaders and professionals, themed, “Pathways to Recovery,” which aims to provide participants with insights from fellow association leaders as well as update them on current trends and practical tools to further improve their work in providing service to their members.
For more information on the event, please email Sandy Lim at [email protected]