PCAAE conducted a webinar on “Member Digital Journey” on July 14, 2021 which was attended by 20 local and overseas participants. Featured speaker, Olena Lima, founder and principal consultant of Member Boat, a Sydney-based digital marketing agency, presented a member digital journey mapping  framework for associations and provided attendees with an accompanying workbook to go through the process in more detail.

This webinar is part of a series of monthly online learning sessions for association leaders and professionals, themed, “Pathways to Recovery,” which aims to provide participants with insights from fellow association leaders as well as update them on current trends and practical tools to further improve their work in providing service to their members.

For more information on the event, please email Sandy Lim at sandylim@adfiap.org