The Philippine Council of Associations and Association Executives (PCAAE), through its PCAAE Academy, its professional training and career development center, conducted the online version of its “PR, Communications, Branding and Marketing” module under the Certified Professional Association Executive (CPAE) program on March 31, 2021 which was attended by 8 participants who are aspiring to get the CPAE credential.

The CPAE was developed to further professionalize association governance and management in the country and offers excellent career opportunities and growth for those already working or those considering to work in the association sector that includes Board members, officers, staff and professionals. The CPAE programme consists of six modules – association management, governance and legal aspects, branding, PR, marketing and communications, people management, financial management, and business innovation and sustainability.

The CPAE credential is granted to those who have successfully completed the 6 modules and submission of a back home action Plan plus attendance in the annual Associations Summit. It is valid for 3 years but needs to be renewed each year by attending the annual Associations Summit.

The 2-hour virtual learning module is the third of a monthly CPAE program offering and featured three top-notch speakers in Ritzi Villarica Ronquillo, Gwen Albarracin, and Yayu Javier who presented the topics on PR and communications, branding and marketing, respectively,

For more details about PCAAE and its CPAE program, please email Ms. Sandy Lim at sandylim@adfiap.org