PCAAE, with support from U.S.-based 360 Live Media and Canada-based Matchbox Virtual Media which provided the speakers, held a webinar on “How to go Virtual and Create an Engaging Experience” on August 27, 2020 at 9:00 a.m. Philippine Standard Time. The virtual event drew 40 participants from PCAAE members, business solution companies, consulting firms, as well as hospitality, travel and tourism groups, government bodies.

The webinar is part of a series of monthly online learning sessions for association leaders and professionals, themed, “Association Pathways to a Turnaround” which aims to provide participants with insights from fellow association leaders as well as update them on current trends and practical tools to further improve their work in providing service to their members.

The one-and-a-half ‘conversation-type’ learning session covered major considerations for hosting virtual events, including how to monetize your events, how to prepare your different stakeholder groups, and how to design for online engagement.

The featured speakers were Ms. Arianna Rehak, CEO of Matchbox Virtual Media and Ms. Beth Surmont, Director of Experience Design, 360 Live Media.

For more information of the webinar, please email Sandy Lim at sandylim@adfiap.org