During the simple induction rites officiated by the Hon. Kelvin Lester Lee, Commissioner of the Securities and Exchange Commission (SEC), in conjunction with the “PASIA Asia Sustainable Procurement and Supply Chain Conference” on January 30, 2020 at the Marriott Grand Ballroom in Pasay City, the new PCAAE Board of Trustees shared its work and advocacy in promoting economic, social, environmental and governance practices for associations and other member-serving organizations in the country.
The Philippine Council of Associations and Association Executives (PCAAE), dubbed as the “association of associations,” highlighted the importance of embedding sustainability in all operational aspects of an association, both from the programming and financial contexts.
For its programmatic sustainability, the PCAAE believes that associations need to have a clear, concise and compelling value proposition to its members and stakeholders, namely, through the provision of learning events and knowledge resources as well as opportunities for peer networking, community involvement, and advocacy/volunteer work.
Current PCAAE Chairman and PASIA CEO Charlie Villaseñor says, “associations have to remain relevant in advancing their mission as well as in addressing their members’ needs and therefore, having a unique value proposition is a must.”
Regarding financial sustainability, the PCAAE encourages associations to generate funding from multiple and diverse sources, not relying on the traditional model of membership dues payment alone. In this New Economy, associations have to learn from their business counterparts on how to apply business skills to enhance financial viability to fulfil their mission.
“While associations are not-for-profit organizations, they are certainly also not-for-loss institutions, hence a need for them to be financially-stable,” cites PCAAE Founder and CEO, Octavio ‘Bobby’ Peralta.
The other members of the PCAAE Board of Trustees are Vice Chair Gwen Albarracin of the Philippine Marketing Association; Evelyn Salire of Philippine Retailers Association; Jesse Francis Rebustillo of Philippine Association of Professional Speakers; Rizchelle Manaog of CFA Society Philippines; Linda Gonzalez of National Federation of Women’s Clubs of the Philippines; Ritzi Ronquillo of International Association of Business Communicators Philippines; Arlene Liberal of iHome GMM; Florentino Dulalia, Jr. of FIABCI Philippines International; Yayu Javier of Avanza, Inc.; Butch Cabalu of Helms Briscoe; and Cora Conde; Alberto Reyno; Cecile Ibarra, Arlene Orencia of ADFIAP.
The PCAAE enjoys the support of the Tourism Promotions Board, the Philippine International Convention Center, and the Association of Development Financing Institutions in Asia and the Pacific (ADFIAP).