On the invitation by the Taiwan External Trade Development Council (TAITRA), PCAAE, represented by its Founder and CEO, Mr. Octavio “Bobby” Peralta made a presentation on Philippine incentive travel at its MICE workshop in Hualien, Taiwan which drew over 100 participants from trade and tourism-related government agencies, businesses and associations.

Hualien is located on the east coast of Taiwan and is the largest county by area. With its natural beauty as well as its cultural diversity and friendly kind people, Hualien has become one of Taiwan’s top travel destinations for local and overseas visitors alike. Of late, it is positioning itself as a MICE (meetings, incentives, conferences and exhibitions) destination.

Founded in 1970, TAITRA is Taiwan’s foremost non-profit trade promotion organization which assists enterprises to expand their global reach. It has a team of 1,300 specialists and operates five local offices as well as 60 branches worldwide. TAITRA is also among the top ten exhibition organizers in Asia. Each year, TAITRA organizes over 40 professional exhibitions in Taiwan which has been steadily increasing over the years.

Mr. Peralta shared with the audience the Philippine National Tourism Development Plan 2016-2022 which was adopted in April 2017 in pursuant to Republic Act 9593, “The Tourism Act of 2009.” He also showed the latest video of the Philippine tourism campaign, “It’s More Fun in the Philippines,” and highlighted top MICE cities and destinations outside Manila such as Cebu, Boracay, Palawan, Bohol, Davao, Baguio and Banaue, Vigan and Laoag, Bacolod, Iloilo and Guimaras.