PCAAE, represented by its Founder and CEO, Octavio “Bobby” Peralta, spoke and shared PCAAE’s experience on association meetings with 30 other participants attending the Tourism New Zealand-hosted MAP 2019 workshop held on May 28, 2019 at the Maritime Room, Viaduct Harbour in Auckland.
The 4-session workshop covered the topics, why your association should be hosting international conferences, creating a legacy for future generations, implementing effective sponsorship strategies, and meeting design and global trends. Mr. Peralta was part of a panel in the last session which also included Ms. Jan Tonkin, founder of New Zealand-based, The Conference Company, Ms. Patricia Cheong, Associate Director for Development at PCMA Singapore, and Ms. Leonie Ashford, Business Events Bid Manager at Tourism New Zealand.
Tourism New Zealand https://businessevents.newzealand.com or https://www.newzealand.com is the marketing agency responsible for promoting New Zealand as a tourism destination internationally. It is the trading name of the New Zealand Tourism Board, a Crown entity established under the New Zealand Tourism Board Act 1991.