PRA’s Ma. Alegria “Bing” Sibal-Limjoco is PCAAE’s ‘Association Board Member of the Year’

limjoco The winner of the 2016 PCAAE ‘Association Board Member of the Year’ Award is Ms. Ma. Alegria “Bing” Sibal-Limjoco, currently the Vice Chairman of the Philippine Retailers Association (PRA). She was recognized during the Gala Dinner and Awards Night on November 23, 2016 in conjunction with the PCAAE Associations Summit 4 (AS4).

She was cited for her achievement in the PRA being in its Board since 1976; a three-termer President of the PRA; one of the major proponents in bringing the Asia Retailers Conference and Exhibition in Manila in 1993 and the Asia-Pacific Retailers Convention and Exhibition in 2015, and it was her term that the PRA acquired its own office in Jollibee Plaza in Ortigas, Pasig City. She was

The ‘Association Board Member of the Year’ Award is an honour bestowed upon a member of the Board of an association or other non-profit membership organization in the country. This award is presented to a board member who has demonstrated outstanding service to the association community, to the practice of association good governance, and to the ideals and advocacy of the Philippine Council of Associations and Association Executives (PCAAE) through the giving and volunteering of her/his time, talent, and resources as a board member to further the goals and objectives of her/his institution.

Concurrently, Bing, as she is known, is the CEO of Francorp, the leading franchise consultancy in the country which she co-founded in 1996. As the first ever Filipino and first Asian to earn the Certified Franchise Executive (CFE) title, she helped develop franchise programs for local brands which are now global names in food, retail, and service. Among these recognized brands are Potato Corner, The Generics Pharmacy, Bench, Penshoppe, and many others.

She is also presently the Vice Chairman for the Philippine Franchise Association(PFA). She helped organize the PFA in 1995, which is now recognized by other world franchise associations and she help prop up the retail industry since 1993, being one of the voices of the industry.

She is considered the first ever Filipino and first Asian to earn the title “Certified Franchise Executive.” Bing took the Mini-MBA on Franchise Management at the University of St. Thomas in Minneapolis, USA, and at the Asian Institute of Management, which are accredited by the Institute of Certified Franchise Executives (ICFE) in the United States.

A two-termer President of Philippine Franchise Association (PFA) and chairperson of Philippine International Franchise Conference Expo (PIFCE), she represented the PFA in various international franchise events including the World Franchise Council (WFC) Meetings and International Franchise Conference and Expo and the Asia Pacific Franchise Council (APFC). She was the overall chairperson of Franchise Asia 2001, held in Manila on September, 2001. And for the second time, she became the Overall Chairperson for the Franchise Asia 2011 held at SMX Convention Center on September 19-25, 2011.

She is the governor of the National Book Development Board since 2004. Her family owns Phoenix Publishing and Sibs Publishing, one of the largest textbook publishers in the country today. She began working at Phoenix in 1971 after college at St. Theresa’s College where she finished A.B. Foreign Service. She went on to New York City to take up interior design at the New York School of Interior Design.

Bing has also won in the first ever Womanity Awards by (under Summit Media, publisher of Entrepreneur Magazine) for the Business Sector. This award seeks to honor Filipina women of outstanding accomplishments who have inspired by using their talents, skills, resources, and abilities to succeed in their fields, help others, and make a difference in today’s society.

Her latest achievement is the Philippine Franchise Association’s “Woman Icon of Franchising” Award which was bequeathed to her September 30, 2015 during the Franchise Excellence Awards Night.
Because of her advocacies at PFA and PRA, the franchise industry has now become a preferred investment option now contributing some USD 13.6 billion or 30% of retail outputs as of 2014. With an expected 20% growth until 2016, franchising has created more jobs and businesses, making the Philippines the franchising leader in Asia.

Congratulations, Bing!

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