The Philippine Council of Associations and Association Executives (PCAAE) conducted its Certified Professional Association Executive (CPAE) seminar entitled, “Business Continuity and Sustainability for Associations” on May 25, 2016 at the Best Western Plus Antel Hotel in Makati City. The event, which was attended by thirty six (36) PCAAE members, provided additional points credit toward a CPAE entitlement.
The CPAE program was developed by PCAAE to further professionalize association governance and management in the country and offers excellent career opportunities and growth for those already working or those considering to work in the association sector that includes Board members, officers, staff and professionals.
The seminar consisted of 3 learning sessions with topic coverages such as “Towards Sustainability and Business Continuity”, “Information, Data Protection & Security”, and “Investment Planning and Revenue Generation for Associations”, respectively.
The first session speaker, Ms. Alma Rita Jimenez, President of Health Solutions Corporation, presented the strategies in building and expanding association membership base; strengthening the fundamentals of associations through the 3Ps (profitability, programs, processes); the function of an association secretariat and the ways to make it efficient; solidification of association brand through 3Rs (reputation, relation, representation); integration of sustainable practices in associations; the roles of association in business continuity; and how to make an association healthy, wealthy and wise.
Mr. Marc Lainez, Solutions Architect at Palo Alto Networks Westcon Solutions, in his presentation, highlighted the importance of cyber security awareness in every association, the impact of digital trust, the zero trust principle, the various cybercrimes and the imperatives in stopping cybercrimes.
Ms. Deborah Blanca R. Esquivas, President of Sixtytwo, Inc & Consultant of Esquivas Lim & Co, CPAs, covered the how to’s in creating an investment policy statement (IPS) for associations and developing a strategic asset allocation (SAA), the various investment programs for associations in order to generate income using their ‘sleeping assets’ in the bank, and the imperatives of spending policy of associations for their long-term survival.
For more details of the CPAE program, please visit the PCAAE website, www.pcaae.org or email Mr. Enrique Florencio at [email protected]