The PCAAE successfully held the second edition of its ‘X3’ mini-conference, themed, “The NEXT GEN: R.I.C.H.(Responsive. Inclusive. Collaborative. For Humanity”) on March 21, 2019 at the Philippine International Convention Center (PICC). The event, attended by 30 participants who rated it highly, built on its first run held last July 2018 dubbed, ‘Show, Shout and Stand Out’ and brought together four (4) disciplines of branding, marketing, public relations and communications. ‘X3’ is PCAAE’s event branding which connotes “exchange ideas, explore opportunities, and experience the world.”

Four top calibre practitioners spoke at the event, namely, Yayu Javier, Chief Operating Officer, Avanza, Inc. and former President of Philippine Marketing Association, who handled the topic on “R.I.C.H. Marketing – The New Marketing; Chris Dingcong, Creative & Managing Director of the Hong Kong-based Springtime Design Ltd., presented on “Communication by Design ”; Ritzi Ronquillo, APR, of the International Association of Business Communicators and the Public Relations Society of the Philippines, presented the topic on, “Build & Achieve through Authentic PR” and Sheila Samonte-Pesayco, President and CEO of Writers Edge, Inc. covered “Communicating through Writing – the Struggle is Real.”

For more details about the ‘X3’ mini-conference, please email the PCAAE secretariat c/o Ms, Sandy Lim at sandylim@adfiap.org