PCAAE Association Summit 5 lives up to expectations

With over 200 attendees from associations and other member-serving organizations here and abroad rating the event highly, PCAAE’s Association Summit 5 lived up to its promise to provide quality content, topnotch speakers, and great attendee experience. Aptly themed, “Stronger Together”, the two-day conference, co-presented by PCAAE and the Tourism Promotions Board (TPB), was held on November 22-23, 2017 at the Philippine International Convention Center in Manila (PICC).

The Summit featured 15 plenary sessions, breakout sessions, and learning tracks, and had 30 distinguished speakers who shared best practices and insights on association governance, leadership, and management, among others.

International speakers included Jeffers Miruka of the African Society of Association Executives (Building the Management Association Profession); Datuk John Lau Pang Heng, Chairman Acme Integrated Services Sdn Bhd. Malaysia and past international president of Toasts-masters International (Strengthening Executive Leadership); Kathy Nguyen, Manager Client Services, Association Forum Pty Ltd Asutralia (Recruiting, Retaining and Engaging Members); Alicia Yao Hong, director of China Social Organization (Building the Association Committee: The China Experience); Chris Dingcong, founder and creative director of Springtime Design (The Role of Brand for Association); and Eric L. Schmidt, Co-founder and CEO of EventBank (Building Association Communities Through Events & High-Touch Engagement). John Graham IV, president and CEO of the American Society of Association Executives (ASAE), also joined via live video.

Speakers from Philippine associations and other organizations were led by Ms. Alegria Sibal Limjoco, Vice Chairman, Philippine Retailers Association (PRA) who made the opening keynote; Mr. Crisanto Frianeza, Secretary General, Philippine Chamber of Commerce and Indistry (PCCI); Mr. Peter Angelo V. Perfecto, Executive Director, Makati Business Club; Ms. Marife Zamora; President, Management Association of the Philippines (MAP); Mr. Paul Angelo Santos, President, Philippine Retailers Association (PRA); Ms. Penny Bongato, FPM, Executive Director, Talent Development IT & Business Process Association of the Philippines (IBPAP); Architect Felino Palafox, Jr, President, Palafox Architecture Group, Inc.; Ms. Marianne Santos, MAN, RN, Executive Director, Philippine Nurses Associaiton; Mr. Ramil Tan, Executive Director, Institute of Integrated Electrical Engineers of the Philippines; Mr. Joseph Lardizabal, Executive Director, HR Educators Association of the Philippines; Ms. Sylvia Paraguya, President, National Confederation of Cooperatives; Mr. Mike Meaney, Managing Director, Habitat for Humanity Philippines; Atty. Shereen Gail Yu-Pamintuan, Executive Director, League of Cities of the Philippines; and Dr. Leopoldo Abad III, President, Philippine Society of Ultrasound in Clinical Medicine, Inc; Ms. Evelyn Salire, Secretary General, Philippine Retailers Association (PRA); Mr. Octavio Peralta, CEO & Founder of PCAAE and Secretary General of the Association of Development Financing Institutions in Asia and the Pacific (ADFIAP); Ms. Beatriz Lim, Managing Director, TeamAsia; Mr. Julius Paras, Senior Vice President, Kalibrr Technology Ventures, Inc.; and Ms. Sarah Lausa-Niguas, Research Head, People Management Association of the Philippines (PMAP). Mr. Isidro ‘Roy’ Sobrecarey made the closing keynote.

Aside from the various educational tracks during the event, the Association Summit 5 also shone the spotlight on outstanding associations and association board members and professionals through the “Ang Susi Awards” . The awards recognized associations for their outstanding achievements in six categories: helping the environment, empowering people, serving communities, enhancing trade and industry, developing technology solutions, and for being agents of change. In addition, there were two individual awards: the “Association Board Member of the Year” and the Association Executive of the Year”.

This year’s “Ang Susi Awardees were: Association Executives of the Year, Mr. Ernesto M. Ordonez, President, Cement Manufacturers Association of the Philippines (CeMAP), and Arnold P. Salvador, Executive Director of the Management Association of the Philippines (MAP); Board Member of the Year, Mr. Lorenzo C. Formoso, Philippine Retailers Association of the Philippines (PRA); People Empowerment Award, Philippine Franchise Association (PFA) for its “Certified Franchise Executive Program”; Community Service Award, Alalay Sa Kaunlaran, Inc. (ASKI) for its “Agriculture Value Chain for Onion Farmers in San Jose City: Onion and Vegetables Producers Cooperative” and “Sari-Sari Store Training to Access and Resources (STAR) Program”. Merit Awards, Manila Sanitarium Foundation, Inc for its “Medical Outreach Programs”, and Philippine Nurses Association, Inc. for its “Salamat Doc” project; Industry Development Award, Philippine Franchise Association (PFA) for its “Franchise Asia Philippines”; Technology Innovation Award, Philippine Retailers Association (PRA) for its “NRCE Charbot”; and Change Catalyst Award, Cement Manufacturers Association of the Philippines (CeMAP) for its “Building Beyond Business Development Program and Practice”.

The PCAAE, dubbed as an “association of associations”, has over 1,000 members and supporters and was launched on November 20, 2013 to further advance association governance and management in member-serving organizations in the country.

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