PCAAE speaks at MyNEXT 2017 association conference

On the invitation by the Malaysia Convention & Exhibition Bureau (MyCEB), PCAAE CEO & Founder, Octavio ‘Bobby’ Peralta, presented two educational sessions for 120 Malaysian association leaders and professionals on September 14, 2017 at its MyNEXT event held at the One World Hotel in Kuala Lumpur.

Mr. Peralta handled a plenary session in the morning on “Transformation in Associations” which covered the current changes affecting associations worldwide, their impact on organizational relevance, and how can associations deal with these changes. In the afternoon, he handled a concurrent session on “Leadership in Association Management” which covered governance models, structures and practices, relationship between the Board and CEO, qualities of a CEO, and the differentiating aspects between association management and that of business or corporate management.

The event was also an occasion to officially launch the Malaysian Society of Association Executives (MSAE) by its President, Dato’ Dr. Zaliha Omar. The forum was graced by Datuk Zulkefli Hj. Sharif, MyCEB CEO, who made the welcoming remarks.

More information of MyNEXT is at this weblink: http://www.mynext.com.my/

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