PCAAE conducts CPAE course on association communications & sustainability reporting

group photoPCAAE has conducted, under its Certified Professional Association Executive (CPAE) program, two(2) seminar-workshops on February 24, 2016 at the Philippine International Convention Center (PICC) in Pasay City, Metro Manila. 54 PCAAE member-participants who attended the event earned CPAE credits.

The CPAE program was developed by PCAAE to further professionalize association governance and management in the country and offers excellent career opportunities and growth for those already working or those considering to work in the association sector that includes Board members, officers, staff and professionals.

William Wadsworth, a retired British columnist and newspaper editor and current editor of MICE News Philippines, handled the morning session entitled, “The Journalist’s Approach to Making Your Communications Work”. Mr. Wadsworth discussed the advantages for key officers of associations to have a profound knowledge about their organizations, especially those who are dealing with the media. He highlighted the importance of developing a good communication plan to get the association’s messages across. Mr. Wadsworth also relayed to the participants how they can identify a journalist, keeping them informed with simple facts, and building press relations. He showed how a press desk can be set up and monitored to reflect the consensus of the association and not the individual in it and then generate a media presence from zero. Please click here for Mr. Wadsworth’s talk content: http://www.micenewsph.com/?p=2381

Enrique Florencio, ADFIAP Head of Knowledge Management and Sustainability Officer, handled the afternoon session on “Corporate Reporting: Key for Strategy and Communication for Associations”. Mr. Florencio emphasized on the need for associations to consider sustainable reporting as a strategy to measure, monitor and manage their impact on society and economy and to help contribute to a sustainable future. He highlighted the benefits of having a sustainability report for associations which can lead to social and environmental sustainability, greater competitiveness and enhanced brand image and reputation.

To download the materials presented in the seminar, please visit the PCAA website at www.pcaae.org

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